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The Top Leading Social Media Platforms in 2022

Leading social media platforms used by marketers
Joe Bass

Joe Bass

Joe Bass is a renowned promotional products specialist and owner of Good Promotional Products, with almost 20 years of experience in the industry. He has helped countless businesses elevate their brand presence and achieve their marketing goals through innovative and strategic promotional campaigns.

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Social media platforms have become potent catalysts in today’s dynamic digital landscape, revolutionizing the ways in which companies interact with their customers. These platforms, which boast billions of users worldwide, offer businesses a fantastic chance to highlight their goods and services. Which social media sites have marketers’ hearts, among the many that compete for their attention? Let’s take a look at some of the top social media sites that marketers used as of January 2022 in this article.

Marketers use a variety of platforms to spread their message while managing the fluctuating world of social media, with some platforms receiving more attention than others. The most popular platforms are Facebook, Instagram, Tik-Tok, Twitter, LinkedIn, and YouTube, each of which has a special combination of advantages that businesses can use to captivate their target market.

For marketers, Facebook is the social media platform of choice. Facebook’s staggering 2.9 billion active users bring on sophisticated targeting options that enable businesses to establish connections with particular user groups. Its ability to increase brand awareness, foster customer engagement, and bring consistent traffic to websites also contributes to its allure for marketers.


Another platform that has won the hearts of marketers is Instagram, a prized gem in Facebook’s crown. This is especially true for companies that cater to younger audiences and love using visual content marketing. Instagram has become a crucial tool for companies looking to increase brand awareness and engagement thanks to its expert use of hashtags and influencer marketing.


The preferred platform for businesses looking to interact with other professionals is LinkedIn, the digital boardroom for professionals. LinkedIn offers companies the chance to showcase their goods and services to decision-makers, build their brand reputation, and mix it up with sector experts. It is a gold mine for B2B marketing and business networking.


Marketers prefer YouTube, the digital theater, for using video marketing, product demonstrations, and tutorials to promote goods and services. The second-largest search engine after Google, YouTube, boasts a staggering 2 billion monthly active users, providing businesses with a huge opportunity to reach a wide audience and increase brand awareness.


Twitter, excels at providing timely information and prompt responses, making it the ideal medium for customer support. It’s a potent platform for companies to interact with customers and raise brand awareness. Twitter excels at promoting offers that must be acted upon quickly, like flash sales and one-time discounts.


In January of 2020, Tik-Tok was beginning to blow up like wild fire. But according to many websites they are estimated to be ranking right under Facebook and Instagram at #3 currently and is a great place to market to small businesses and a younger target audience.

Techniques to Market on Social Platforms

There are many ways to spread brand awareness on social media platforms:

1. Paid Advertisements

Social media paid advertisements can be very beneficial to businesses by offering targeted exposure, enhanced reach, and measurable results. By utilizing advanced targeting options, these ads enable businesses to connect with specific demographics, ensuring that marketing efforts resonate with the right audience. 

Paid advertisements also amplify a brand’s reach beyond its organic followers, expanding visibility in the crowded digital space. 

Additionally, these ads provide valuable data and insights on campaign performance, allowing businesses to optimize their strategies, allocate budgets more efficiently, and achieve a better return on investment.

2. Online give-aways or contests

Online giveaways and contests featuring promotional products, such as branded swag, swag pens, branded hats, and many other unique promotional products, can serve as potent catalysts for boosting brand awareness.

 By offering appealing and unique branded items as prizes, these campaigns entice users to interact with your brand and share your content, consequently extending your visibility and reach. 

Collaborating with influencers or complementary businesses for co-branded giveaways not only amplifies the impact of your promotion but also introduces your brand to fresh audiences, further solidifying your presence in the digital arena.

3. Awesome Content

Awesome content has a remarkable impact on engagement levels on social media. When businesses create and share high-quality, relevant, and captivating content, they spark the interest of their target audience, encouraging them to like, comment, share, or click-through. This increased engagement not only strengthens the bond between the brand and its audience but also enhances the brand’s visibility and reach, as more people are exposed to the content. Furthermore, consistently delivering top-notch content establishes a business as an authority within its niche, fostering trust and credibility among existing and potential customers.

In conclusion, companies can choose from a wide range of social media platforms to market their goods and services. As of January 2022, Facebook, Instagram, Twitter, LinkedIn, and YouTube are the most sought-after social media platforms used by marketers. Marketers should consider the distinctive features and advantages that each platform has to offer in order to choose the best platform for their marketing goals. Additionally, in order to maximize the effectiveness of their advertising and promotion initiatives, businesses must keep up with the most recent trends and changes in social media usage.

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